To quote Henry Ford, ‘Nothing happens until someone sells something.’ Products are this integral to the very concept of a business, which is why Opportunities are center stage in CRM and Product Building is the first core of Salesforce RLM.

Salesforce has many clouds and products, and it is easy to lose track of what they do and when to use them. In this blog, I will tell you what Salesforce CPQ is, where it sits in the product suite and its primary use cases.